M E D I C I
  • HOME
  • REATEC
    • GENERAL & TECHNICAL INFO
  • REATEC GALLERY
  • GLASS FILM
  • WALLCOVERINGS
    • AdaWall
    • Roysons
    • XSELECT
    • RéSERVE
    • FAITH
    • Studioart
    • Barbarossa
  • CONCRETE FLEX
  • CORK PINBOARDS
  • CORK WALLS
    • PRIMECORK CLASSIC
    • PRIMECORK PREMIUM
    • 3D CORK BRICKS
    • BEV. CORK BRICKS
    • RUSTICORK
    • SENSES
    • DROP
    • BEEHIVE
  • CORK FLOORS
  • CORK LEATHER
  • CORK GALLERY
  • ACOUSTIC SOLUTIONS
    • Acoustic Wallpaper
    • PET ACOUSTIC FELT fabric 3mm
    • PET ACOUSTIC PANELS 9 / 12mm
    • PET ACOUSTIC PANELS | CARVED
    • MORE CORK WALLS
    • PET ACOUSTIC | CEILING
    • PET ACOUSTIC | SCREEN
    • PET WALL PANELS | INSTALLATION GUIDE
    • MLV FLEXIBLE NOISE BARRIER
    • CORK PANELS
  • FABRICS | CURTAINS
    • VOILE | SHEER | ANTI-POLLUTION
    • SALT | LINEN LOOK
    • LINEN | DIMOUT
    • SENSE | ACOUSTIC
    • AKEMI | ACOUSTIC
    • TWIN | DIMOUT | ACOUSTIC
    • HANDWOVEN RAW SILKS
    • FOREST EMB NATURAL
    • FOREST EMB DUPION
    • COTTON PRINTS (MULTI PURPOSE)
    • LINEN PRINTS (MULTI PURPOSE)
  • FABRICS | UPHOLSTERY
    • TRENDS | THE ESSENTIALS FOR ALL INTERIORS
    • VELVET (PLAIN & QUILTED)
    • TIBET (SHEEPSKIN-LOOK)
    • MOCKA (SUEDE FEEL & LOOK)
    • VALENTIA (PURE LINEN)
    • HIGH PERFORMANCE
  • FABRICS | OUTDOOR
    • PORTO WR | SARDINIA
    • VELVET | OUTDOOR
    • HEMP
    • MIAMI | ORLANDO | DONAU | BORA | CORSICA
    • MYKONOS
    • FORTEZZA
    • VENICE | SEINE | LOT | LOIRE | LIMA
  • FABRICS | LUXURY
  • VINYLS
    • NAPPA | SUPER SKIN
    • WAXY | SUPER SKIN
    • VINTAGE | SUPER SKIN
    • ORIGINAL | HEALTH CARE
    • PRO | ink/denim stain resistant
    • BRISA | ACOUSTIC - BREATHABLE
  • LEATHERS
    • CITY | 84 COLOURS
    • PERFORMA | OUTDOOR
  • SPECIAL IMPORTS
  • CONTACT US
  • MARKETING DOWNLOADS
    • JAPANESE WALLPAPER COLLECTION
    • PINBOARDS
    • ULTRASUEDE
    • GAME LODGE DÉCOR
    • THE CORK COMPANY
    • MEDICI 2026
    • PROCUREMENT
    • CURTAIN FABRICS FOR ABSORBING SOUND
    • UPHOLSTERY FABRICS FOR ABSORBING SOUND
    • TRANSPARENT AND OPAQUE FABRICS FOR ABSORBING SOUND
    • ACOUSTIC BREATHABLE FABRICS
    • VICSTRIP ACOUSTIC PANELS
    • SOFALCA AND GENCORK WALL DESIGN
    • AGUA PERFORMANCE UPHOLSTERY FABRICS
    • REATEC - MEDICI
    • REATEC - ARCHITECTURAL DECORATIVE FILM
    • REATEC - CONCRETE/METAL/STUCCO/RUST/MARBLE/STONE
    • REATEC - HOSPITALS AND HEALTH CARE
    • REATEC KITCHENS | BATHROOMS | SPA'S
    • REATEC FURNITURE
    • REATEC - MARINE
    • REATEC - FOR DOORS, LIFTS, LIFT LOBBIES, CUPBOARD DOORS
    • DECORATIVE WOOD FILM
    • ACOUSTIC SOLUTIONS
    • ACOUSTIC PET FELT DECOR DESIGN OPTIONS
    • FRAMEWORK ACOUSTIC CEILING PANELS
    • ACOUSTIC WALLPAPER
    • ACOUSTIC WOODEN SLAT PANELS
    • ACOUSTIC CORK SOLUTIONS
    • ACOUSTIC FOAM PANELS
    • WOOD PLASTIC COMPOSITE WALL + CEILING PANELS
    • FOREST EMBROIDERED DUPION SILK
    • THE EARTH COLLECTION
    • RAFFIA - GRASSCLOTH AND LOOK ALIKES
    • MEDICI LEATHER + ALTERNATIVES
    • CASADENZA LIGHTWEIGHT STONE VENEERS
    • WALLPAPERS & WALLCOVERINGS
    • EXCLUSIVE WALL DECOR
    • DESIGNER FABRICS
    • NATURAL HAND-WOVEN RAW SILK
    • YO2 DESIGNER WALLPAPERS AND RUGS >
      • THE EARTH COLLECTION CATALOG >
        • THE EARTH COLLECTION PANELS
        • THE EARTH COLLECTION - PRINT
        • THE EARTH COLLECTION - ACOUSTIC
        • THE EARTH COLLECTION PROJECTS
    • GLASS FILM
    • IMPORT ASSISTANCE
  • DIGITAL PDF. SAMPLE BOOKS
  • MEDICI HAIR + SKIN CARE
    • HAIRCUT
    • HAIR COLOR
    • SHAMPOO
    • CONDITIONER
    • STYLING SPRAY
    • FACE CLEANSER
    • FACE HYDRATION SERUM
    • Skin Barrier Calming Lotion
​Color is not color in the traditional sense.

 It does not simply sit on the hair. It works from within.
    
When hair is colored, the cuticle, the outer protective layer, opens in a controlled and temporary way. This allows color pigments to enter the cortex, the inner structure where color is formed.

​ When hair is darkened, pigments are deposited inside the fiber.

When it is lightened, the natural pigments are gradually broken down and removed.

​ In both cases, this is not decoration, but a change to the internal structure.

This process is not chaotic. It is chemistry. Precise chemistry that, with experience, patience, and accuracy, becomes highly predictable.

What truly makes hair color complex is rarely the product itself. 

It is almost always the starting point.
Every head of hair carries its own history: natural pigmentation, previous color changes, sun exposure, heat, minerals in the water, hormonal shifts, medication and the internal condition of the fiber. 

All of this exists in the hair long before a new color is applied. 

That is why two people can sit side by side, receive exactly the same formula, and leave the studio with visibly different results.

Hair is individual. Color must be as well.

Lightening, in particular, is often misunderstood. It does not simply make the hair “blonder.” It removes warmth in stages. It shifts undertones. It alters the internal balance of the fiber and its sensitivity. That is why bleaching is/ never just a technical step. It is always an interaction between chemistry and material. It requires timing, restraint, and a deep understanding of how hair behaves in real life, not just on paper.

For this reason, color should never be seen as something that can be copied. It is always an interpretation. 

That is also why chasing images on Instagram is risky. A photo shows a result, but it hides everything that led to it. It does not reveal the natural starting pigment, the porosity, the limitations, or the long term consequences. What appears effortless on one person may be technically impossible or permanently damaging on another.

Color cannot be copied.

It must be constructed for the individual fiber, the lifestyle attached to it, and the future of the hair.

The most beautiful color is not the one that impresses for a week. It is the one that grows out softly, evolves with dignity, and respects the integrity of the hair over time.
DIRECT SHIPMENTS FROM OUR MILLS DOOR TO DOOR ANYWHERE IN THE WORLD

SHOWROOM & HEAD-OFFICE (By appointment only)
Mobile: +27 (0)83 263 2774 (Joseph Davis - CEO) Mobile: +27 (0)83 387 1200 (Dirk Archer-Medici - Artistic Director)
email: [email protected] \ [email protected]  email: [email protected]
  • HOME
  • REATEC
    • GENERAL & TECHNICAL INFO
  • REATEC GALLERY
  • GLASS FILM
  • WALLCOVERINGS
    • AdaWall
    • Roysons
    • XSELECT
    • RéSERVE
    • FAITH
    • Studioart
    • Barbarossa
  • CONCRETE FLEX
  • CORK PINBOARDS
  • CORK WALLS
    • PRIMECORK CLASSIC
    • PRIMECORK PREMIUM
    • 3D CORK BRICKS
    • BEV. CORK BRICKS
    • RUSTICORK
    • SENSES
    • DROP
    • BEEHIVE
  • CORK FLOORS
  • CORK LEATHER
  • CORK GALLERY
  • ACOUSTIC SOLUTIONS
    • Acoustic Wallpaper
    • PET ACOUSTIC FELT fabric 3mm
    • PET ACOUSTIC PANELS 9 / 12mm
    • PET ACOUSTIC PANELS | CARVED
    • MORE CORK WALLS
    • PET ACOUSTIC | CEILING
    • PET ACOUSTIC | SCREEN
    • PET WALL PANELS | INSTALLATION GUIDE
    • MLV FLEXIBLE NOISE BARRIER
    • CORK PANELS
  • FABRICS | CURTAINS
    • VOILE | SHEER | ANTI-POLLUTION
    • SALT | LINEN LOOK
    • LINEN | DIMOUT
    • SENSE | ACOUSTIC
    • AKEMI | ACOUSTIC
    • TWIN | DIMOUT | ACOUSTIC
    • HANDWOVEN RAW SILKS
    • FOREST EMB NATURAL
    • FOREST EMB DUPION
    • COTTON PRINTS (MULTI PURPOSE)
    • LINEN PRINTS (MULTI PURPOSE)
  • FABRICS | UPHOLSTERY
    • TRENDS | THE ESSENTIALS FOR ALL INTERIORS
    • VELVET (PLAIN & QUILTED)
    • TIBET (SHEEPSKIN-LOOK)
    • MOCKA (SUEDE FEEL & LOOK)
    • VALENTIA (PURE LINEN)
    • HIGH PERFORMANCE
  • FABRICS | OUTDOOR
    • PORTO WR | SARDINIA
    • VELVET | OUTDOOR
    • HEMP
    • MIAMI | ORLANDO | DONAU | BORA | CORSICA
    • MYKONOS
    • FORTEZZA
    • VENICE | SEINE | LOT | LOIRE | LIMA
  • FABRICS | LUXURY
  • VINYLS
    • NAPPA | SUPER SKIN
    • WAXY | SUPER SKIN
    • VINTAGE | SUPER SKIN
    • ORIGINAL | HEALTH CARE
    • PRO | ink/denim stain resistant
    • BRISA | ACOUSTIC - BREATHABLE
  • LEATHERS
    • CITY | 84 COLOURS
    • PERFORMA | OUTDOOR
  • SPECIAL IMPORTS
  • CONTACT US
  • MARKETING DOWNLOADS
    • JAPANESE WALLPAPER COLLECTION
    • PINBOARDS
    • ULTRASUEDE
    • GAME LODGE DÉCOR
    • THE CORK COMPANY
    • MEDICI 2026
    • PROCUREMENT
    • CURTAIN FABRICS FOR ABSORBING SOUND
    • UPHOLSTERY FABRICS FOR ABSORBING SOUND
    • TRANSPARENT AND OPAQUE FABRICS FOR ABSORBING SOUND
    • ACOUSTIC BREATHABLE FABRICS
    • VICSTRIP ACOUSTIC PANELS
    • SOFALCA AND GENCORK WALL DESIGN
    • AGUA PERFORMANCE UPHOLSTERY FABRICS
    • REATEC - MEDICI
    • REATEC - ARCHITECTURAL DECORATIVE FILM
    • REATEC - CONCRETE/METAL/STUCCO/RUST/MARBLE/STONE
    • REATEC - HOSPITALS AND HEALTH CARE
    • REATEC KITCHENS | BATHROOMS | SPA'S
    • REATEC FURNITURE
    • REATEC - MARINE
    • REATEC - FOR DOORS, LIFTS, LIFT LOBBIES, CUPBOARD DOORS
    • DECORATIVE WOOD FILM
    • ACOUSTIC SOLUTIONS
    • ACOUSTIC PET FELT DECOR DESIGN OPTIONS
    • FRAMEWORK ACOUSTIC CEILING PANELS
    • ACOUSTIC WALLPAPER
    • ACOUSTIC WOODEN SLAT PANELS
    • ACOUSTIC CORK SOLUTIONS
    • ACOUSTIC FOAM PANELS
    • WOOD PLASTIC COMPOSITE WALL + CEILING PANELS
    • FOREST EMBROIDERED DUPION SILK
    • THE EARTH COLLECTION
    • RAFFIA - GRASSCLOTH AND LOOK ALIKES
    • MEDICI LEATHER + ALTERNATIVES
    • CASADENZA LIGHTWEIGHT STONE VENEERS
    • WALLPAPERS & WALLCOVERINGS
    • EXCLUSIVE WALL DECOR
    • DESIGNER FABRICS
    • NATURAL HAND-WOVEN RAW SILK
    • YO2 DESIGNER WALLPAPERS AND RUGS >
      • THE EARTH COLLECTION CATALOG >
        • THE EARTH COLLECTION PANELS
        • THE EARTH COLLECTION - PRINT
        • THE EARTH COLLECTION - ACOUSTIC
        • THE EARTH COLLECTION PROJECTS
    • GLASS FILM
    • IMPORT ASSISTANCE
  • DIGITAL PDF. SAMPLE BOOKS
  • MEDICI HAIR + SKIN CARE
    • HAIRCUT
    • HAIR COLOR
    • SHAMPOO
    • CONDITIONER
    • STYLING SPRAY
    • FACE CLEANSER
    • FACE HYDRATION SERUM
    • Skin Barrier Calming Lotion